Trailer Magazine


An outstanding show of support for mental health awareness: MaxiTRANS

  • Posted on Tuesday 17th, September 2019.

Trailer builder, MaxiTRANS, has raised over $19,000 for suicide prevention charity, R U OK?.

The company committed to donating one per cent of transactions on R U OK? Day as well as a number of activities earlier in the year.

MaxiTRANS and its staff, in conjunction with dealer partner Mildura Truck Centre, joined together to support R U OK?, with one per cent of the purchase price from all new trailers, truck bodies ordered and parts purchased from participating outlets.

This year, MaxiTRANS, commissioned a Freighter T-Liner semi-trailer with ‘R U OK?’ branded curtains - sponsored by Fleetmark. The trailer will continue to create awareness for ‘R U OK?’ throughout the year.

A company-wide campaign was held on the day for its staff, which included donations, wearing yellow, taking time out to ask each other about their own welfare, as well as internally promoting discussion around mental health prevention. Sites also had speakers sharing personal experiences about their own mental health. 

This year brings MaxiTRANS’ total donation to almost $45,000, since its first ‘R U OK? Day’ campaign in September 2017.

‘R U OK? Day’ is held every September and encourages people to ’trust the signs’ and ask friends, colleagues and family members ‘R U OK?’ to raise awareness for mental health and suicide prevention.

“’R U OK? Day’ is a national day of action to empower us to ask, ‘Are you okay?’,” said MaxiTRANS Managing Director and CEO, Dean Jenkins – adding that MaxiTRANS is committed to improving safety for both our customers and our staff.

“This is why we are actively involved with many industry bodies driving the safety agenda for all of our customers and the greater road users.

“We place significant emphasis on safety at all our facilities. MaxiTRANS has been especially proud of delivering a 48 per cent reduction in the Total Injury Frequency Rate over the past 12 months.

“Safety is a fundamental driver not only in the development of all of our products but it also extends through one of our company values to ‘Send all our people home safely’. Safety today whether it be at home or at work, is not just physical it includes mental wellbeing. Which is why in addition to the mental awareness campaign, MaxiTRANS also makes professional services available to our staff and families as part of ongoing support.

“Most importantly, we should not limit suicide prevention to one day a year,” he said. “If you see someone struggling, at any time, ask them ‘R U OK?’”.

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