Trailer Magazine

Getting face time: Capral – 2019 BTS Preview

  • Posted on Wednesday 15th, May 2019.

Following positive responses from the road transport industry at the 2017 Brisbane Truck Show, Capral Aluminium is looking to replicate its success at this year’s bi-annual event.

Buoyed by the outcome of the 2017 show, Capral Aluminium has now become something of a familiar face in exhibition halls across the country. Starting off at a high standard, Capral’s teal green stand debuted at the Brisbane truck show in 2017 before being sighted at Pacific Marine, Land Forces, Avalon Air Show and Austech, Australia’s premier advanced manufacturing and machine tool exhibition.

According to Capral Market Manager Industrial Products, Mark Murray, the exposure that the metals expert experienced from the 2017 Brisbane truck show allowed the company to make contacts with key decision makers from leading trailer manufacturers.

“We couldn’t be happier with the interest generated by the Brisbane Show,” Mark says. “It was a fantastic opportunity to explain to potential transport customers the range of value added services we can provide from our national manufacturing facilities, especially now with the new robotic CNC equipment giving us the ability to machine longer length extrusions. Being able to get face to face with trailer builders and discuss what we can do for them is a great advantage.”

Now, Capral aims to impress at the 2019 Brisbane Truck Show, bringing its green outfit north for the second time. “We’ve got some big plans in the pipeline for the Brisbane Truck Show,” Mark says. “We’re playing things close to the chest at the moment, but we will be at the Show in force – and not just at our own stand.”

Aside from its new launches, Capral will use the Show to promote its wide range of rolled and extruded industrial aluminium products and value added services – many of which are also now available through Capral’s new online ordering system. “We have designed our Show stand to give visitors a better understanding of the vast range of products and services we can offer, there’s nothing better than seeing it firsthand.”

In line with that, Mark says meeting face to face with commercial road transport personalities at trade shows is an important opportunity to add to Capral’s order books. “We think trade shows are a great way to open up new opportunities in the market. We’re going to continue to seize the opportunities to show just what services we can provide for the industrial market.”

Capral will be exhibiting at 2019 Brisbane Truck Show 16-19 May at stand 224, plaza level.

Fast Fact
Capral Aluminium has earned a solid reputation in the transport industry for providing trailer manufacturers with strong, flexible and lightweight building materials.

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