Trailer Magazine


MaxiTRANS finalises $60M contract with Coles

  • Posted on Tuesday 6th, March 2018.

Trailer builder, MaxiTRANS, has completed its bulk order of Maxi-CUBE and Freighter trailers for supermarket company, Coles, ahead of schedule via its manufacturing facility in Ballarat, Victoria.

MaxiTRANS Managing Director and CEO, Dean Jenkins, said that the Coles order has highlighted the company’s unique capability and competency to fulfil large orders, which has led to a requirement for additional staff, particularly in Regional Victoria. He also reiterated the Company’s after-sales support assurance behind the trailers it produces.

Coles will have access to MaxiTRANS’ Australian trailer after-sales support, via it 30-plus locations in the combined MaxiTRANS Dealer Network and MaxiPARTS retail parts network.

The $60 million project generated a significant increase in regional Australian manufacturing. All of the trailers were assembled by MaxiTRANS in Victoria, creating more than 100 new jobs at the company and flow-on employment openings throughout its Australian supply chain.

Despite completion of the Coles project, MaxiTRANS says that it remains very active with a pipeline of new orders being received daily that is generating further jobs growth.

“For over 70 years we have prided ourselves on the fact that small fleets and owner operators from around the country have come to MaxiTRANS for their trailer and rigid body products,” said Dean. “They are the backbone of our business and their ongoing support shows that we are exceeding their expectations.”

Detour Logistics has reportedly been a longstanding customer of MaxiTRANS.

“The after sales service is second to none,” said Detour Logistics owner, Colin Beer. “Their sales team are readily available and able to resolve my issues or come up with new innovative solutions.”

In addition to its traditional core base, the company said that it has received various new large orders from some of Australia’s leading private and national fleets to be split between MaxiTRANS’ Ballarat and Brisbane manufacturing locations.

Since announcing its R&D collaboration with Monash and Federation Universities late last year, MaxiTRANS said it is also beginning to make inroads into the future of trailing equipment. MaxiTRANS said it is pushing the boundaries of trailer design and construction in order to maximise efficiency, safety and environmental sustainability.

“In line with our responsibility as Australia’s largest trailer manufacturer, we have joined with Monash and Federation Universities and other leading industry partners to ascertain what transport and the next generation of trailer will look like in the future,” said Dean.

(Image: MaxiTRANS Managing Director and CEO, Dean Jenkins.)

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