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Northline outlines accomplishments and 2020 vision

  • Posted on Thursday 9th, January 2020.

Craige Whitton, CEO of Transport and logistics company, Northline, has reflected on last year's series of successes and how they will drive the business forward.

Northline adapted to the changing needs of its customers in 2019, according to Whitton, to help them grow in an environment of ever increasing commercial pressures.

To better service its customers, Northline engaged in a brand refresh.

"We updated our branding including the adoption of a new tagline – Australia’s Global Logistics People – to better reflect being proudly Australian but with a global outlook and services, underpinned by recognising the value of relationships and continuing to provide a personalised service to our customers," he said.

The business also developed an online customer portal for users to create freight movements, pickup requests, warehouse order processing and track and trace freight movements across Northline's international, national and warehousing services.

"The new system ‘Connect’, which will be launched to customers in 2020, creates a single system with the ability to establish alerts for international freight and integration into the Northline App for domestic freight," said Whitton. "Following the Customer Portal launch, we will also be developing an Application Programming Interface (API) integration for customers to interface and retrieve their consignment data such as track and trace milestones and freight costs directly from our Freight Management System to better serve their customers."

During 2019, Northline expanded its international freight management capabilities to service more than 100 countries.

"We also expanded our International team to ensure we’re able to offer greater specialist advice and services," said Whitton. "The expansion will be further supported by the international track and trace launch this year."

Whitton also commented on Northline's ability to manage rapidly changing needs in project logistics by undertaking more complex projects.

"Our experienced team works closely with our customers from initial feasibility, project scoping and investigation, through to project delivery and completion," he said. "In 2019, it led us to undertake and complete work on an end-to-end logistics contract for one of Australia’s biggest solar farms – the $277 million 255MW Sunraysia Solar PV project."

Northline also opened a $30 million Perth depot in April.

"More than $120 million has now been invested over the past six years to establish a state-of-the-art domestic multimodal transport and national warehousing network for Northline," said Whitton. "In 2020, we will continue our investment in our services and customers as well as growing our valued relationships – both in Australia and overseas."

(Image: Northline CEO, Craige Whitton.)

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