Trailer Magazine


Redarc establishes US distribution

  • Posted on Thursday 12th, April 2018.

South Australia-based manufacturing company, Redarc Electronics, has announced eTrailer Corporation as its first distribution partner for North America, strengthening its global brand.

Redarc said signing eTrailer is a key part of the company’s strategy into North America and its various market segments as it seeks to align with the best and most reputable bodies and organisations possible.

Redarc Managing Director, Anthony Kittel, said he is delighted to be aligned with a business that also shares similar family company values, strives for world-class customer service, and in-depth product knowledge – adding that eTrailer has a strong technical understanding of Redarc products and is well-staffed to manage phone and email enquiries as well as creating outstanding digital content to assist customer research.

“Additionally, their speed to market is exceptional, with a warehouse located centrally in Wentzville, Missouri, it aligns well with Redarc as it allows us to service our key target market segments in RV, overlanding and trailering,” said Kittel.

Director of Purchasing at eTrailer, Dan Dalton, said: “We're excited to partner with Redarc, a manufacturer of premium products that give simple and yet unique solutions for our customers that are enjoying the outdoors.

“In a category where there hasn't been much innovation in the last decade, Redarc created a trailer brake controller that customers really want. It combines smooth braking with a small footprint. It's at your fingertips when you need it, out of the way when you don't, and looks and feels great.

“In addition, Redarc’s battery solutions are a smart way to make sure you always have power, no matter how long or short you're off the grid or if you're charging your RV's battery bank, the battery on your dump trailer, or adding an accessory battery to your pickup,” he said.

The family run business, eTrailer, is an online retailer of custom-fit towing parts and vehicle accessories for over 3,500 vehicles.

(Image L-R: TJ Bross, Scott Herbst, Dam Dalton, Redarc Export Manager, Craig Herriot and Kevin Bross.)

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