Trailer Magazine

Southern Cross increasing online activity

  • Posted on Thursday 14th, February 2013.

Dandenong-based company Southern Cross Transport Equipment Group has launched a new YouTube video giving a unique insight into the design and building process of a refrigerated van.

In the time lapse video, the Southern Cross team is taking the audience behind the scenes of its production facility, covering the building process from laminating the first side panel to the final quality control.

According to General Manager Alf De Fazio, the video is just another step to lead the Southern Cross Transport Equipment Group into the ‘age of multimedia’. The video production comes on the back of the recent launch of a new corporate website that is supposed to give customers an insight into the group’s growing product range.

“As an on-going commitment to showcase our product range and services to the transport industry, we are proud to present on various online platforms,” said General Manager Alf De Fazio. “The new website and our YouTube video will give our clientele the opportunity to access first hand information and source innovative transport equipment in an easy, quick, and comfortable way.

“We see our multimedia strategy as work in progress and hope to continue adding valuable and informative information in the future."

According to Southern Cross Transport Equipment Group, the website has been designed as a one-stop-location that is able to meet almost every 
transport requirement. "Each Southern Cross division is clearly linked from one master site and you can visit any division, to find what you need quickly and easily."

The video is meant to support that new digital focus and make dealing with Southern Cross Transport Equipment Group more personal and transparent experience, according to Alf.

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