Trailer Magazine


Woolworths brews its first circular economy craft beer to support a food relief supply chain

  • Posted on Wednesday 11th, September 2019.

Unsold loaves of bread from Woolworths Supermarkets have been repurposed and brewed into 'Loafer' – a limited edition pale ale – with 100 per cent of funds supporting food relief program, Feed Appeal.

Dubbed as the Woolworths Group’s first circular economy beer, more than 350kg of leftover bread from Woolworths Supermarkets has been diverted from potential landfill to help create the unique brew.

"We like to constantly challenge ourselves in the sustainability and community space and look at how we can make an impact simply by doing things differently," said Woolworths Head of Sustainability, Adrian Cullen.

"The ability to divert surplus food away from landfill, and to help support our local food rescue partners to help feed Australians that would otherwise go hungry, is a critical part of our day-to-day operations and support of the community.

"We’re excited to bring to Australians our first circular economy craft beer. For every six pack of 'Loafer' purchased, you will not only help to put a meal on the table for someone in need, but you will also be enjoying a beer that has helped divert unsold loaves of bread from heading to landfill."

The craft beer has been made by Tribe Breweries, based in Goulburn, New South Wales.

"We wanted to create a beautiful craft beer and were excited to be able to support Feed Appeal and Woolworths in their fight against hunger and food waste," said Tribe Breweries Head of Innovation, Josh Gaudry.

"Through collecting rescued bread from Woolworths, we were able to incorporate this into the base of our brew, and lovingly crafted each beer with the aroma of fresh toast to produce an easy going pale ale with bright hoppy aromas reminiscent of pear and pineapple," he said.

"Feed Appeal is here to help everyday Australian families who rely on food charities in their local community for their next meal," said Feed Appeal CEO, Katherine Gokavi-Whaley.

“All money raised through the purchase of 'Loafer' goes directly to community food relief charities to supply ovens, freezers, cool rooms, transport and other vital infrastructure to help them store, cook and share meals often cooked from rescued food to meet the growing demand for food relief.

“We are pleased to see that there is now good beer, doing good on the market," she said.

In other news, Brad Banducci, Woolworths Group CEO, confirmed the company made good progress with its transformation across all businesses for the 53 weeks ended 30 June 2019.

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