Italian tail lift specialist Anteo has announced a comprehensive rebranding campaign as part of its 45th year anniversary for the upcoming year.
The most obvious change is a revitalized, modern logo. “The term ‘Anteo’ is derived from the Greek mythological god Antaeus, who represented great strength and power,” Anteo said. “The new logo represents just those qualities , together with prestige, excellence and safety, the key fundamental values of Anteo.”
In addition, a new four-year warranty program is now available on all tail lift products. “Introducing a four-year warranty will put Anteo in a unique position in the market. Reliability is a term that is so often used in this industry, but to actually back it up is something else,” the company said.
To cope with the increased demand of service, a nationwide 1800 4 ANTEO service number now operates 24/7 exclusively for Anteo products as well. To commemorate its 15th anniversary in the Australian market, Anteo has also released a revised product guide specifically catering towards local operators.
Read the full report in the upcoming edition of Trailer – coming soon.
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