Over the past 46 years, the business has become an award-winning industry icon, spanning three generations of the Barker family and employing more than 1,200 people across its operations during this time.
The company prides itself on offering a focussed and direct service to customers through a fully integrated package of sales, engineering, design, manufacturing and the all-important after sales service. In a nutshell, this means everything from quote to handover and beyond is a streamlined customer journey that allows customers direct access to all facets of the business.
This people-focussed way of operating the business means customers become a part of the extended Barker family, with the company stating it builds great relationships as well as great trailers.
These are facts not lost on James Williamson, Operations Manager of Porthaul who says: “Barker have been at it long enough to know and understand what the customers’ requirements are and they execute this perfectly”.
Over the years, more than 11,000 semi-trailers have been manufactured and many solid relationships with customers formed. Such a long history doesn’t happen by chance or accident. Barker Trailers has amassed its loyal legion of customers through building tried and trusted trailers that stand the test of time.
One of Barker’s satisfied customers is Martin Peters, Owner Operator M.R. Peters Pty Ltd operating in the waste and recycling sector.
“Barker trailers, in my opinion, are the best option in terms of quality, strength and after sales service,” he says. “This has resulted in me referring many people to Barker Trailers for walking floor solutions.”
Barker Trailer’s engineers and production managers are frequently involved in liaising directly with customers to help build the best solutions, tailored to each customer’s needs.
To enable this to happen, the company encourages a work culture focused on skill sharing and upskilling, making good use of the internal knowledge and experience of its long-term employees. In fact, over 30 per cent of Barker’s employees have been with the company for more than 10 years.
According to the company’s People, Culture and Compliance Manager, Tracey Saines-Casey, “Ongoing training and continuous improvement is key. It’s important to provide new opportunities with apprenticeships and invest in our people for continued growth and depth across the business”.
Another key advantage of Barker Trailers is its commitment to quality. The company prides itself on having Australian-owned supply partners and uses 100 per cent Australian produced steel. Not compromising on the quality of its materials for the sake of a cheaper price has been the cornerstone of the operation since its inception. Attention to detail at every step of the production process are hallmarks of each and every unit Barker produces.
With a continued focus on expanding its direct sales into new markets and 2000 Barker Trailers already being run by operators across these regions, the company is experiencing great customer feedback on the benefits of now dealing direct into QLD, north NSW and WA. Bringing the Barker Team and Customer Needs together, building more life-long relationships.
“It’s exciting to have the fresh opportunity to work direct with valued customers who love the Barker’s tried and trusted trailers in these markets,” Scott Barker says.
Barker Trailers have an amazing team, culture, and pride in their product and service.
“It’s wonderful to have such a passionate and experienced team so focused on customers and their needs,” says Simon Meadows, CEO of Barker Trailers. “We stand by our craftsmanship, and our commitment to work closely with our amazing customers across Australia.”
- About 30 per cent of Barker Trailers’ workforce is made up employees who have been dedicated to the company for more than 10 years.
- Barker have extended direct sales into QLD, north NSW and WA, with greater opportunity for customers to benefit from dealing direct.
- Growing with pride. Over the last 45 years and spanning three generations of the Barker family, Barker Trailers has produced more than 11,000 custom built semi-trailers.