Bendix introduces smartphone access to website.

Following a comprehensive survey, brake supplier Bendix has introduced direct smartphone access to its mobile optimised website.

Armed with the knowledge that almost 70 per cent of people use a smartphone to access information and review product information, 95 per cent search for local information and the mobile web is growing eight times faster than the desktop at the same time of maturity, it was a natural move for this technically savvy company to optimise their website to provide easier access via this channel.

In one of the first for the automotive brake industry, using a smartphone to snap onto a QR Code takes the user directly to the Bendix site where a wealth of information is available in an instant.

By upgrading the website to meet the ever increasing use of smartphones, this specially designed site provides optimal download speed saving valuable time on the job. It enables the mechanic in the service workshop to access the right replacement part by product listing and to verify this visually from the extensive list of product images and information.

The specially optimised Bendix Website also, contains an up to-date catalogue reference listing, detailed product information for pad applications for General CT, 4WD, Heavy Commercial, Performance, Ultimate plus Brake Shoes. Technical tips plus information on sundry lines such as Brake Fluid, Brake Cleaner, Brake Lubricant etc. are also available.