Bruce Rock Engineering (BRE) has strengthened its national footprint with the appointment of Shaun Lawlor as East Coast Sales Manager.
Lawlor possesses more than 30 years of experience across the automotive, transport, capital equipment and logistics sectors.
He joins BRE following senior leadership roles with Jacob Hino, Regional Ag & Construction, JJ’s Waste & Recycling and CMV Truck & Bus in Albury/Wodonga, where he delivered strong commercial outcomes and built high-performing, high-functioning teams.
His career also includes national and regional positions with Kalmar Equipment, Harley-Davidson Australia, Polaris Industries and Subaru Australia, giving him deep insight into both heavy industry and large-scale transport operations.
In his new role, Lawlor will focus on continuing to build and strengthen BRE’s presence across the east coast, working closely with customers to deliver tailored trailer and transport equipment solutions backed by strong aftersales support.
Lawlor said BRE’s capability and standard of manufacturing is what stood out immediately and led to him joining the business.
“Having visited manufacturing facilities globally throughout my career, I’ve been extremely impressed with what I’ve seen at BRE,” he said.
“The scale, quality and level of investment in their processes and equipment is right up there with, and in some cases exceeds, what I’ve experienced internationally.
“I’m looking forward to building the BRE brand across the east coast and supporting customers with the right solutions for their operations.”
With manufacturing based in Western Australia and support available nationwide, BRE continues to expand its reach while maintaining a strong focus on quality, reliability and long-term customer partnerships.
The company is well known for delivering robust road transport equipment designed to perform in demanding Australian conditions.
For customers on the east coast looking for trailers and transport solutions backed by decades of engineering expertise, Lawlor is now the key point of contact to help customers select the right trailer solution for every application.
As part of BRE, his appointment reinforces the company’s commitment to growing its national presence while continuing to deliver industry-leading manufacturing out of WA.
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