Capral Aluminium today hosted the official launch of Australia’s ‘Made Right Here’ campaign at its Smithfield, New South Wales, manufacturing facility.
The six-month ‘Made Right Here’ campaign, supported by a $20 million Australian Government grant, was designed to encourage Australians to choose genuinely Australian-made products – and in doing so, support local manufacturing, jobs, skills and economic growth.
The launch of the campaign marks the start of the largest Australian Made advertising campaign in more than a decade.
Australian Made Campaign Chief Executive, Ben Lazzaro, said ‘Made Right Here’ was designed to remind Australians that locally made products are available across a wide range of everyday categories, giving consumers the confidence to buy Australian and support local industry.
“As the campaign says, Australian Made means made right here in Australia, but the green-and-gold logo means that when you choose it, you’re backing local businesses and home-grown ideas as well as supporting fellow Aussies,” he said.
“‘Made Right Here’ celebrates what we can often take for granted – which is that we have access to such a wide variety of locally made products, made to Australia’s safety and quality standards, which play pivotal roles in our everyday lives.”
As an Australian Made licensee, Capral Aluminium was proud to be selected as the launch site for the campaign.
The event showcased Australian aluminium extrusion in action and highlighted the important role local manufacturers play in supplying high-quality products for Australian industries and communities.
Capral Aluminium Managing Director and CEO, Tony Dragicevich, said the campaign reinforces the value of manufacturing in Australia and the confidence the Australian Made logo provides to customers.
“For Capral, manufacturing in Australia is fundamental to who we are,” he said.
“The ‘Made Right Here’ campaign gives Australians confidence to buy products that are genuinely made locally, thereby supporting Australian jobs, skills and investment.
“Hosting the launch at our Smithfield site provides recognition of the capability and scale of Capral’s six Australian manufacturing plants.”
The campaign launch was attended by Australian Made Chief Executive, Ben Lazzaro, Federal Minister for Industry and Innovation, Tim Ayres, and Federal Minister for Climate Change and Energy, Chris Bowen.
Also in attendance were Australian Made licensees and long-term Capral customers, Aussi Play, BAB Aluminum and DECO.
In other news, TFMXpress has revealed a new depot in High Wycombe, Western Australia.
