In a move to unite three renowned hydraulic engineering companies under one single name, David Brown Hydraulics Group has changed its business name to Hydreco Hydraulics Limited, pulling together Powauto, David Brown and Hydreco.
Well-known hydraulics brand, Powauto, will also be rebranded as Hydreco Powauto, boasting a fresh new colour and look and an extended product offering.
“A large-scale product engineering and rebranding exercise requires exceptional commitment, creativity and internal resource,” said Nik Alpert, Hydreco Managing Director for Asia Pacific.
“Traditionally Powauto has been recognised as a PTO and pump supplier, but we are far more than that. We have re-defined our business and invested to strategically move it from a component supplier to a total hydraulic systems solution provider by adding a vast array of highly engineered and innovative products to our portfolio, supported by a strong and consistent brand, and supplied through an extensive national branch and dealer network.”
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