Ezy2c reports international growth

GPS tracking specialist Ezy2c’s success in Australia has led to an overseas expansion strategy, which includes numerous countries in Asia and Africa.

“We were finding that many of our Australian clients are using our products in their overseas offices,” Evan Penn, Ezy2c CEO, said. “As an example we have installed our GPS Tracking system in a mining company in Kalgoorlie, however their operation in Mongolia picked up the system. Or we installed at a logistics company in Sydney who also have offices in South Africa that use the Ezy2c solution.”

According to Ezy2c, the greatest number of devices sold outside of Australia has been via the partnership with Zimbabwe tracking company Ezytrack. Sales have now been made to a number of countries near by to Zimbabwe, including Zambia and Mozambique.

“It has been the close working relationship between our companies that has been a key ingredient in our outstanding success. We are now selling the full range of Ezy2c products including the Satellite Hybrid devices,” Grant Weare from Ezytrack said. “The main driver for tracking technology in Africa has traditionally been security. However, many organisations are yielding a lot more from the product than they expected, including productivity benefits and saving money on fuel bills.”

Rick Firth, Managing Director and founder of Ezy2c also weighed on the company’s international growth. “The breadth of our product offering, value for money and simplicity of use is what GPS Tracking customers want, no matter where the company is domiciled,” he said. “Our key difference in overseas markets is that we support our partners as though they were part of our core business. We now have resellers in Papua New Guinea and parts of the Middle East.”