Straight Bat has acquired branding and signage specialist, Fleetmark, and aims to capitalise on growth opportunities.
This investment by Straight Bat marks the ninth portfolio investment for the firm.
Since 1994, Fleetmark has been providing innovative branding and signage solutions in fleet graphics and PVC fabrication, wide format digital print and digital displays.
Fleetmark’s nationally scaled facilities across Victoria, New South Wales and Queensland allow for a unique proposition where fleet signage is designed, manufactured and installed onsite by Fleetmark’s design team, sign writers and installers.
Meanwhile, the company’s success is reported to be underpinned by a broad customer base comprising predominately major transport, retail, quick service and other well-known brands across multiple industries.
“We are delighted that a business with such an outstanding track record and legacy has chosen to partner with us,” said Straight Bat Managing Partner, Steve Gledden.
“Fleetmark has a great reputation for trusted service and quality results which has endured for over 30 years.
“We are pleased that founder Dean Coates and General Manager Stuart Farrow will continue working alongside the Straight Bat team as shareholders and operators.”
Meanwhile, FBT Transwest has been re-certified with ISO 9001 for a further three years.
