Lighting company, Hella, has revealed its updated logo. This is only the third time the company’s logo has undergone a design change since the company was established in 1899. This design change also coincides with Hella Australia’s 50th anniversary which takes place this year.
The new logo is part of a worldwide initiative and sees the previous logo updated with a more streamlined design. It has however held onto the iconic yellow and blue colour scheme.
This new corporate logo design will gradually be rolled out onto product packaging once current packaging stocks are finished. It will also gradually appear in Hella print media advertising and point of sale marketing material.
This new corporate logo is complemented by a the introduction a new Hella created and licensed font for all company communications.
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