Land of opportunity

To have the leaders of two industry heavyweights in the same place at the 2025 Brisbane Truck Show is certainly a big deal. The combined presence of JOST World CEO, Joachim Dürr, and Hyva CEO, Alex Tan, in Brisbane last month revealed a clear indication that Australia is an important market in JOST’s future plans.

While Europe’s biennial IAA Transportation is a global platform for the commercial transport industry, Joachim sees the Brisbane Truck Show as a cornerstone for the Australian market.

“Brisbane is a great market,” he said at the 2025 Brisbane Truck Show. “We love Australia. It’s an intriguing country with a great landscape and great people, but it also has excellent truck and trailer applications.

“We have a lot of opportunities here with the Hyva integration now. We can improve availability and we can improve our logistics capability.”

Joachim, together with Alex, believe the Brisbane Truck Show is a vital component of the global truck industry – boasting a strong presence of Japanese, Chinese, North American and European truck and trailer manufacturers.

“The Australian market gets a lot of attention because of its complexity and uniqueness,” Joachim said. “Not just because of its size, but because it’s so special.

“Australia is so complex and so interesting. We are very proud to be here with a company that is recognised very well by our customers.”

According to Joachim, Australia is an intriguing proving ground for the JOST network.

“There are a lot of different applications, Performance-Based Standards (PBS) and very complex and interesting ways of setting things up and creating efficiencies,” he said. “It has long distances and all kinds of different materials to transport, from live cattle to mining goods to parcels. There are many different types of logistics that are all here in one country.”

Factors such as its size and diversity are why Australia fits very well into JOST’s strategy.

“Australia is a big agricultural country that requires a lot of transport,” Joachim said. “It also leads into construction, waste management and infrastructure where Hyva products play a big role in.”

While JOST already has a foothold in the Australian commercial transport market, Joachim sees potential for further development.

“Australia is unique in that it has the most varieties of applications for loads with PBS,” he said. “That’s why we all love Australia, because we can learn so much from its different applications such as road trains and weights.”

Australia’s uniqueness is something that has also helped JOST and Hyva cement their presence.

“Our people that you see here know everything,” Joachim said. “They work with our customers and the final fleet in the end on a daily basis to find the best solution.”

Opportunities for expansion by JOST in the Australian market, according to Joachim and Alex, will be borne out of the primary feature of safety and allied fields – including increased safety levels and more product innovations.

“Safety is a big player here in Australia with the compliance regulations, so that’s a big and important part to become even stronger,” Joachim said. “I expect that we will see a lot more sensor products for the normal coupling hitches but also on the fifth wheels. That’s probably the biggest opportunity for us.”

There will also be manufacturing and production opportunities deriving from the combined logistics and purchasing capabilities of JOST and Hyva.

“We’ll be even better with the combined force,” Joachim said. “We already have plans to move into a new building in Melbourne and we will combine all brands under the one umbrella to provide better service, availability and stock levels for our customers here in Australia.”

Apart from maintaining excellent customer service, JOST’s local focus will be wrangling the size and broad geographical nature of the market through its stock and logistics network.

“This is probably the most critical in Australia because it is such a complex market,” Joachim said. “You have trucks from all over the world to bring all those parts in. So, there’s a big variety here.”

For Alex, there are many complementary strengths of JOST being brought together with Hyva and its extensive global footprint across Europe, Asia and the United States. As a combined entity, JOST and Hyva will essentially be able to generate greater solutions for customers by being more accessible and having better stock availability.

“The two brands are very strong together,” he explained alongside Joachim at the 2025 Brisbane Truck Show. “The integration will make change, but the changes are for better service and synergy to our customers as well as the team.

“We, as a result, have a bigger platform and a stronger company which gives more confidence to the market.”

In terms of JOST’s future developments, there will be opportunities for long-term growth. However, the immediate focus under the integration will be on ensuring customer and shareholder satisfaction.

“If we can deliver the improvements to our customers that we want to deliver, then that’s success,” Alex said. “We want to make sure that that we deliver the promises of both brands to our customers and that we exceed those with the potential that we’ve identified.

“We are providing more support for our customers through a bigger network, platform and production offering. And we are combining these strengths.”

Joachim said the ideal outcome of the integration is that JOST will be able to enhance its greatest abilities.

“The hope of this integration is that we are more relevant for our existing customers, that we can improve the service level and that we are also a more important partner for future developments,” he said. “We’ve got some good ideas to make the usage of our systems even safer than they are today.”