Lucidity Australia’s success goes a long way back.
Founded in 1999 as Phaser Industries by Mathew Jenkins, the company was a customer of international-based Lucidity and enjoyed a fruitful partnership based in providing lighting and wiring solutions to the Australian market, until Phaser was acquired by the latter in 2013.
Since then, the two have been unified as Lucidity Australia, continuing to prosper as a leading lighting and wiring solutions provider for some of the country’s largest trailer manufacturers and transport companies.
Two thousand twenty-four is merely the latest in a string of successful years which according to Mathew (now Lucidity Australia’s President) saw big change across every aspect of the company. This year’s success comes as no surprise to him, with the powerhouse that is Lucidity reaping the benefits of 25 years of hard work and solid customer-focused business.
The last year saw some big movements in business for Lucidity, and Mathew says it will be known in history as a year that saw a little bit of everything.
“This year has been outstanding,” he says. “We’ve had a very good year from a sales perspective. Growth and opportunities have all come about after putting ourselves on the frontline.
“There have been a number of new clients this year and we have experienced excellent organic growth. The take-up of new products has been fabulous. It’s been a really solid year for us all around.”
This immense success is the product of a simple mantra embraced by a strong community. Lucidity’s 46 staff members have all worked diligently to develop specialised lighting solution products that are aligned with the company’s established consumer base.
According to Mathew, this strategy of knowing the market, combined with essential teamwork, has been Lucidity’s key approach to achieving strong performance.
“We don’t try and do everything, we just do what we can really well,” he says. “The whole team comes together to do this Our success is a combination of everybody – everyone gets in and does their bit.”
This strategy’s payoff was clearly demonstrated through the company’s new 26281CAARK-BV2 LED Marker Lamp which was released earlier this year.
This product is the latest in Lucidity’s 26281 series and is the company’s most popular OEM trailer lamp. This iteration has been designed to offer new and improved lighting solutions, focusing on delivering functionality and safety to trailer and transport manufacturers.
The 26281CAARK-BV2 has been Australian Design Rules (ADR) approved and is constructed to feature a side marker with a built-in side-turn indicator function. The lamp is also part of the renowned Lucidity Link series of innovative lighting and wiring equipment which allows users to easily install multiple of them to a given vehicle.
Safety is another focal point of the marker lamp’s value proposition. The product’s lighting capability ultimately reduces the number of lamps needed on a trailer or transport vehicle and is very easy for drivers or fleet owners to install by themselves.
According to Mathew, the combination of functionality and convenience in the marker lamp’s design is a testament to Lucidity’s fundamental design principles.
“This lamp goes back to our philosophy of ‘no splicing or splice joints on trailers’, because you can actually use each little 26281CAARK-BV2 lamp as a junction box,” he says. “It’s very easy to install.”
Despite some challenges with the product’s development, Lucidity’s design philosophy triumphed.
“There were some challenges but overcoming them was just a matter of letting the optical engineers do their work,” Mathew says. “It’s all about using the team you have to come through on the promises you’ve made.”
The company’s design philosophy, which is present among all other Lucidity Link products, has been crucial for Lucidity’s success. According to Mathew, the industry’s extremely warm reception to the new marker lamp has seen the product make an ‘undeniable ripple’ within the market.
“The whole Lucidity Link philosophy works brilliantly for our customers,” he says. “We have won new customers this year as their clients are asking for them.
“It’s a no-brainer – our lamps create the simplest and most repeatable installations and the repair process is unmatched. This product range has been a game changer for everyone.”
The trailblazing success enjoyed by the 26281CAARK-BV2 LED marker lamp has been no surprise for anyone at Lucidity, as the company’s entire upward momentum in 2024 has been scrupulously planned and executed to a tee.
In an industry contingent on frequent technological innovation, one misstep or undelivered promise in product capability could cost a company its brand power in the eyes of customers. This, Mathew says, is a factor Lucidity keeps a close eye on.
“We very carefully plan our budgets and we also anticipate new clients as well as organic growth with existing clients,” he says. “This planning is essential because the industry doesn’t jump – it moves with technology, and it moves cautiously.
“You need to make sure that the product you are introducing to the market does what you say it will do, otherwise it won’t have an impact on people.”
Sticking the landing in 2024, the Lucidity Link series is slated to return in 2025 by seeking to further innovate the lighting and wiring solutions market.
“In terms of the Lucidity Link range, we’ve got a lot more coming,” Mathew says. “We’ve got a few surprises coming next year which will be really cool. There is certainly more in store.”
Following a successful 2024, Lucidity remains a leading force for lighting and wiring solutions in the market. Coming off a victory lap and with more to roll out, it seems that for Lucidity, 2025 is looking bright.
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