Trailer Magazine

Asahi completes acquisition

  • Posted on Thursday 6th, August 2020.

Asahi Beverages, the Oceania regional hub of Japan's Asahi Group Holdings, has completed the acquisition of Carlton & United Breweries.

CUB has 150-year-long history as one of Australia’s leading brewers.

“This is a very exciting time to be part of the Asahi Beverages family as we embark on the next chapter, as the Oceania regional hub for Asahi," said Asahi Beverages Chairman, Peter Margin.

“The acquisition of CUB will mean that Asahi Beverages is able to offer customers and consumers an even broader range of great tasting beverages with the addition of some of Australia’s most popular and well-loved beer brands.”

CUB becomes the newest business division of the Asahi Beverages Regional Hub alongside Asahi Premium Beverages, Asahi Lifestyle Beverages and Asahi Beverages NZ.

Asahi Beverages comprises four trading business divisions, namely Carlton & United Breweries, Asahi Lifestyle Beverages which manufactures, markets and distributes a broad portfolio of leading non-alcohol beverage brands, Asahi Premium Beverages which manufactures, markets and distributes a broad portfolio of alcohol products in Australia and Asahi Beverages New Zealand, which manufactures, markets and distributes a broad range of beverage products in New Zealand.

With the addition of CUB, Asahi Beverages employs around 4,000 people across Australia and New Zealand.

The company's brewery in Abbotsford, Melbourne, has, according to Australian Financial Review, gained special exemption to continue operating during Stage 4 restrictions. This brewery also supplies Western Australia, Tasmania, South Australia and southern New South Wales.

Global beer company, Asahi, generated a revenue of more than $25 billion worldwide in 2018 and is reported to be the second largest supplier of premium international beers in Australia.

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