Trailer Magazine

Colrain and QDS parts outlets rebrand as MaxiPARTS

  • Posted on Tuesday 21st, May 2013.

Australia's largest transport equipment manufacturer, MaxiTRANS, has announced a rebrand for its three retail and wholesale parts chains, Colrain, Queensland Diesel Spares (QDS) and Gladstone Air Cleaner Services. At the Brisbane Truck Show, General Manager Peter Loimaranta unveiled the new name - MaxiPARTS - along with a new logo and branding.

MaxiTRANS acquired QDS in April 2012 when looking to expand the reach of its existing parts chain, Colrain, further into the Queensland market and provide greater support to customers in that area. According to Peter Loimaranta, the rebranding of the three businesses will mean that operators will now be able to identify the expanded core product range across a single trading name.

“From Adelaide to Melbourne to Gladstone, we will now have 17 retail stores servicing the south and east coasts of Australia, meaning customers have only one name to remember from now on when they are in need of truck and trailer parts. Those retail stores will of course be backed up by our four wholesale outlets in Melbourne, Sydney, Brisbane and Perth.”

MaxiPARTS National Retail Sales Manager, Justin O’Brien, added that the new combined brand will provide customers with advantages with regards to range and price. “Traditionally, Colrain has stocked predominantly hard parts while QDS has focussed on products with more retail appeal, “he said. “The new partnership means that from tyres and suspensions to tool kits and portable fridges, all of our stores have everything covered.

“But the greatest advantage from the added stores is what we’ve been able to achieve with our prices,” continued Justin. “More stores means greater buying power, which in turn means lower prices for our customers."

Loimaranta concluded, “We will be beginning our rebranding effective immediately. Over the next few weeks, customers will begin to see changes in the store with repect to branding, colouring and store layout. We’re excited about entering the next phase of our history in the supply of quality truck and trailer parts to the Australian market.

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