Trailer Magazine

REDARC partners with Australian Made Campaign

  • Posted on Thursday 19th, March 2020.

South Australian advanced electronics manufacturer, REDARC, is kicking off 2020 by continuing its celebration of Australian manufacturing and Australian made products.

REDARC has partnered with the official Australian Made Campaign and adopted the iconic Australian Made and Owned Logo.

REDARC research, design, develop and manufacture advanced electronic products in South Australia, and are renowned for its range of electronic voltage converters, power supplies, DC to DC battery chargers, brake controllers and trailer braking products.

In REDARC’s 40-year history, it has not considered going offshore and is determined to excel as a manufacturer in Australia.

“With a growing export portfolio, the time was right to bring more attention to our Australian-made products, because we believe that ‘Australian Made’ is a point of competitive advantage,” REDARC Managing Director, Anthony Kittel, says. “We know that fellow Australians also feel strongly about supporting local industry, and using the Australian Made logo is the easiest way for customers to identify these products.”

Ben Lazzaro, Chief Executive Australian Made Campaign, says, “It’s fantastic that REDARC has chosen to celebrate their Australian credentials by carrying the trusted Australian Made logo on its products”.

Australian Made and tested for Australia’s harshest conditions.

“When a product is known to be made in Australia, there is an immediate connection to higher quality standards,” Anthony says.

To ensure that quality remains REDARC’s hallmark, its products are built and tested for Australia’s harsh conditions. The company’s state-of-the-art manufacturing and testing capability coupled with continuous improvement processes mean that REDARC products benefit from an ever-increasing level of durability.

In export markets, the Australian Made logo makes the ‘Australian connection’ instantly and clearly, providing recognisable third-party accreditation and delivering confidence to consumers.

REDARC is currently taking their domestically proven products to relevant export markets including North America (USA, Canada, Mexico), UK and Europe, New Zealand, the Middle East, South Korea and South Africa.

“Our global reach is expanding through our dedicated export strategies and I am pleased that REDARC products have been shipped to more than 35 countries,” Anthony says. “Australian Made is a strength that we place front and centre in our communications, and the logo is a brilliant tool that reinforces this message visually.”

The Australian Made logo will make its debut on many of REDARC’s popular products including their range of Tow-Pro Electric Trailer Brake Controllers, gauges, BCDC In-vehicle Battery Chargers, Battery Managements Systems such as The Manager series, the recently launched control and distribution system, RedVision, and safety products such as the Roll Over Sensor and Battery Master Isolation Switch.

(Image: REDARC Managing Director, Andrew Kittel, pictured on the left.)

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