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Woolworths converts stores to meet e-commerce demand

  • Posted on Tuesday 4th, August 2020.

Supermarket company, Woolworths, is temporarily converting three sites in Melbourne to function as online delivery hubs.

The three stores – Dandenong Plaza, Watergardens South and Mountain Gate in Melbourne – close to in-store customers from Tuesday 4 August at 7.30pm to serve online grocery delivery customers until further notice.

The conversions will reportedly enable Woolworths to pick and dispatch tens of thousands more weekly online orders to customers in the surrounding suburbs. This includes online orders for the most vulnerable in the community through Woolworths’ Priority Assistance service.

During March and April Woolworths undertook similar conversions in a small number of stores in Sydney and Melbourne to meet online demand and service customers staying at home in line with government restrictions during the early stages of the pandemic.

All team members in the three stores will be retained to either pick online orders or work in neighbouring stores. There is no impact on jobs as a consequence of the conversions.

“The demand for online delivery continues to grow at pace with more customers in self-isolation or seeking to limit their outings," said Woolworths Supermarkets Victorian General Manager, Andrew Hall.

“This week we’ll be converting three of our Melbourne stores to online delivery hubs to help meet this demand and support the most vulnerable in the community.

“We understand this will be inconvenient for some of our in-store customers and have sought to minimise this as much as we can by converting stores in close proximity to others.

“It’s an uncertain time for many in Melbourne and this will ensure we have the delivery capacity to support the essential grocery needs of many more customers online," he said.

Woolworths’ online orders continue to be fulfilled out of the dedicated customer fulfilment centre in West Footscray and across over 150 supermarkets in Victoria.

In June, logistics company, Qube, partnered with Woolworths on a $1.2B investment.

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