A pink, curtain sided trailer designed by renowned manufacturer Vawdrey will soon turn heads and raise money for the McGrath Foundation. The eye-catching vehicle enjoyed its public debut in Dandenong on Tuesday, and will soon make its way across Australia.
Held at Vawdrey’s state-of-the-art facility east of Melbourne, the exclusive launch is the first in a series of events presenting the pink semi trailer in public. After commissioning the 13.7metre-vehicle from Vawdrey Trailers, Dubbo-based Thompson Transport dedicated the trailer to the McGrath Foundation, using the official logos and colours. The trailer will remain in McGrath Foundation pink for its working life, and be used for future fundraising initiatives.
In co-operation with Platinum Sponsors Vawdrey, Michelin, BPW Transpec, Alcoa, Rice Graphics and Volvo, the first pink Titeliner in Vawdrey’s company history will not be a mere show vehicle, but commence work on Australia’s roads in December. 31 sponsors have committed themselves to raise $130,000 within three years.
“100 per cent of the money will go to the McGrath Foundation,” says managing director Mark Thompson, hoping that the loud pink “will draw attention to an omnipresent threat.”
After a fundraising event in March 2010 brothers Steven and Mark Thompson decided to advance the company’s social commitment and launch a project that would promote breast awareness throughout Australia. “The Thompson family have experienced the fatal diagnosis a number of times,” says Steven Thompson, who has become an outspoken advocate for improved services for breast cancer and greater education for younger women around breast awareness. “The time has come to act in public.”
The McGrath Foundation was originally founded by Australian cricket player, Glenn McGrath, and his wife, Jane McGrath in 2002, following Jane’s initial diagnosis from breast cancer.
As Glenn McGrath was born in Dubbo, local family business Thompson Transport decided to support the cricketing hero without hesitation. The McGrath Foundation is a breast cancer support and education charity, funding McGrath Breast Care Nurses in communities right across Australia as well as educating young women to be breast aware.