REDARC appoints new Sales Manager

Leading Australian vehicle electronics manufacturer, REDARC, has welcomed Sascha Heib to the role of Sales Manager OEM – Light and Heavy Vehicle.

Sascha joins REDARC’s new Commercial Division, reporting to newly appointed General Manager – Commercial Sales, Guy Nicholls.

He will be responsible for the further strengthening of relationships with vehicle manufacturers.

His most recent employment experience was with SMR Automotive Global, where he held the role of Business Development Manager.

After beginning his career as an apprentice tool maker, Sascha studied for and achieved a Degree in Technical Management. He then obtained a Degree in International Management – Sales and Marketing and worked at Hella HQ in Germany as a Global Account Manager for six years before moving to Australia and commencing with SMR in 2017.

Speaking about his new role, Sascha says he is looking forward to focussing on opportunities to incorporate REDARC products with new and emerging technologies, including the next technological wave in the automotive sector – Electric Vehicles (EV).

“It’s a fantastic time to be able to join REDARC – a local, Australian company with a reputation for high quality products,” Sascha says.

“I am excited to get to work and contribute to its growth on a domestic and international scale, and to showcase the company as a leading innovator and manufacturer.”

On the topic of EV technology, Sascha believes collaboration is the key.

“Our core capabilities in power management, conversion and OE supply positions REDARC to offer market-leading electric vehicle solutions designed to suit Australian requirements through our in-house capability and strategic partnerships,” he says.

Sascha’s appointment coincides with a period of rapid growth at REDARC. Now employing over 250 people, the company has onboarded approximately 80 new employees nationally and internationally in the last 12 months.

“Sascha will provide our customers with excellent advice and guidance as he leans on a decade of engineering and business development experience, including automotive B2B services, and we are delighted to have him onboard,” says Guy Nicholls.

The company was strategically prepared for a rise in demand, having completed a $22 million expansion of its state-of-the-art advanced manufacturing facility in South Australia just over two years ago. This included the capability to upscale production by 250 per cent with a production floor that is now running almost 24 hours per day.

Further national expansion occurred in February 2021 when REDARC opened a new office at the Auto Innovation Centre (AIC) in Melbourne. The AIC is a state-of-the-art facility assisting Australian manufacturers in continuing to develop their world-class products.

REDARC was established in 1979. In the last five years, two new brands have joined the REDARC stable – Hummingbird Electronics in 2015 and REDARC Defence Systems in 2019. In 2020, the company founded REDARC Corporation in the USA.

REDARC specialises in GPS monitoring products, sensors, battery power conversion and management systems, safety devices and electronic brake controllers.
The company’s products can be found all over the world on vehicles used in emergency services, defence and mining, as well as recreational vehicles such as 4WDs, caravans and camper trailers.

REDARC sells its domestically proven products in Canada, USA, Mexico, Europe, New Zealand, the Middle East, South Korea and South Africa.

Earlier this year, REDARC continued its modernisation journey through investment in Industry 4.0 technology and training.