Transport and logistics giant, Toll, is the last transport company to support the International Truck, Trailer & Equipment Show’s (ITTES) truck curtain marketing campaign.
According to Show Director, Clint Hendry, a specially branded Toll trailer has been working on a local Victorian route for the past couple of months to promote the nation’s largest trucking event.
“Toll has been a big supporter of the truck curtain campaign from day one,” said Hendry. “We are really thankful for their unwavering support and commitment to not only the Show, but also to the continued growth of our industry.”
The truck curtain campaign is a unique marketing strategy, with fleets providing strategically chosen trucks that run on specific routes across the country to ensure they spread the word about ITTES far and wide. The widely visible curtains were made by Melbourne-based specialist Attards, a family company that has been servicing the transport industry since 1972.
Pre-registrations for the 2014 ITTES are now open. Register online here.
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