Treadcare has become one of Australia’s leading national tyre wholesalers in the span of just 15 years. After establishing in 2011 as a single-site Victorian operation, the company quickly expanded its operations along the eastern seaboard, Adelaide and Perth, and solidified its name as a national entity.
Exclusive agreements with multiple top-tier global tyre brands have positioned Treadcare at the forefront of the industry. The wholesaler’s diverse portfolio spans agricultural and off-highway tyres from leading brands such as CEAT and MICHELIN, as well as heavy-duty truck and bus tyres from Bridgestone, Continental, Dunlop, Evergreen, Firestone, Yokohama, Goodyear and more – allowing it to deliver comprehensive solutions and support for every customer requirement.
Treadcare also maintains established supply arrangements with several leading trailer manufacturers. Using premium fitting equipment and access to high-quality wheels, it supplies complete wheel and tyre assemblies ready for fitment.
By delivering rims and tyres in line with customer’s build schedules, Treadcare supports a true Just-in-Time (JIT) approach – improving efficiency, cash flow and inventory management. According to Treadcare, this allows trailer manufacturers to avoid holding excess stock, freeing up warehouse space and reducing working capital tied up in inventory.
Additionally, Treadcare is the exclusive importer of Apollo Tyres in Australia. By supplying its tyre range to dealers along the eastern seaboard, South Australia and Western Australia, Treadcare gives Australia access to one of the world’s most recognised tyre brands.
Apollo Tyres was built around the core principles of creating stakeholder value through reliability in its products and dependability in its relationships. The company has a total of seven manufacturing units (five in India and one each in the Netherlands and Hungary) which provide it with a very extensive manufacturing footprint throughout the accompanying regions.
Apollo Tyres markets its products under two global brands – Apollo and Vredestein. This product portfolio includes an entire range of passenger car, SUV, MUV, light truck, truck-bus, two-wheeler, agriculture, industrial, specialty, bicycle, off-road and retreading material and tyres. These are available in over 100 countries, including Australia, through a vast network of branded, exclusive and multi-product outlets.
Apollo Tyres began its journey in India in 1972. It commenced operations in a single plant in the rubber producing state of Kerala and quickly found major success before venturing into passenger vehicle tyres in the 2000s.
“Apollo Tyres quickly became the largest producer of these tyres in India,” says Apollo Tyres Group Manager – Sea, Oceania, Swaroopa Awasthi. “It entered the truck-bus radial segment around 2006 and already has the largest capacity in this segment in India.”
There’s a rich history of firsts in Apollo Tyres’ heritage. According to Swaroopa, the company was the first Indian tyre manufacturer to make an international acquisition in 2006. It then doubled up with a second acquisition in 2009.
“Apollo Tyres was also the first to start selling India-made products in the European market, which is considered as the most advanced automotive market,” she says. “The company is now poised to be a major force in key international markets on the back of its significant investments in R&D and manufacturing, supported by its brand building activities.”
Treadcare partners with Apollo Tyres to provide local support and national coverage for an extensive range of heavy vehicle tyre solutions. This includes the Apollo EnduRace RT2 which stands out as a high-quality trailer tyre engineered for Australian conditions.
Designed to meet the demanding operations of Australia’s freight and logistics industry, the Apollo EnduRace RT2 trailer tyre delivers exceptional mileage, durability and cost efficiency for fleet owners and operators.
The product features a uniform wear tread design which ensures consistent performance throughout its life, resulting in superior mileage and extended service intervals. Its pseudo six-rib tread pattern maximises the rubber available for wear, significantly enhancing tyre life while maintaining stable on-road performance.
In addition, precisely positioned tie bars in the centre groove control tread deformation under load, contributing to lower rolling resistance and improved fuel efficiency – a critical advantage for long-haul and high-utilisation trailer operations. Complementing this, wider shoulder blocks deliver excellent scrub resistance and minimise slippage, making the tyre highly suitable for frequent turning, reversing and yard manoeuvres.
“The Apollo EnduRace RT2 provides the best-in-class cost per kilometre compared to major brands,” says Treadcare General Manager, Shoubhik Lahiri. “This is a trailer tyre which provides heavy vehicle operators with many financial and operational benefits in their applications.”
Built with a superior casing construction, the Apollo EnduRace RT2 offers enhanced resistance to punctures and impact damage, delivering prolonged durability and excellent retreadability. This robust design supports multiple life cycles, making it a sustainable and economical choice for fleets focused on maximising asset value.
To combat harsh road environments, integrated stone protectors effectively reduce stone trapping, helping to prevent casing damage and improving overall tyre durability. A distinctively engineered ply shape and cavity design ensures uniform pressure distribution across the footprint, promoting even wear and improved structural integrity.
“Apollo EnduRace RT2 combines high-quality materials, advanced tread engineering and robust casing design,” Shoubhik says. “This helps Australian fleet owners achieve greater operational efficiency, reduced downtime and improved return on investment.”
From inception to becoming a leading name in the Australian tyre space, Treadcare’s journey reflects a dedication to delivering premium solutions to customers and covering all of their needs across Australia.
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