Hella Australia has made two senior appointments to its Independent Aftermarket management team. Tony Sullivan joins the team in the role of General Manager, while Sascha Hasse has been appointed Senior Business Development and Product Manager, Thermal and Universal Products.
Tony Sullivan brings more than two decades of experience with leading automotive component manufacturing companies through his previous management positions at PBR, TriMas and Air International Themal Systems. According to Hella, his experience across several aftermarket focussed companies in this region fits in well with Hella's constantly growing and diversifying Independent Aftermarket Division.
“Hella has been renowned as a leader in manufacturing and marketing all over the world and I am delighted to be a part of this global company that has had a dedicated Australian manufacturing and marketing presence for more than half a century. My main priority is to forge relationships with our customers and together with our strong national sales team, continue to bring innovative premium quality automotive products to the aftermarket. It is an exciting time in my career and I look forward to the future ahead,” Tony said.
Also boosting Hella Australia’s Independent Aftermarket management team is the appointment of Sascha Hasse in the role of Senior Business Development and Product Manager, Thermal and Universal Products. Sascha joins Hella following his five year tenure at the company’s headquarters in Germany. The 29 year old was responsible for Original Equipment sales, progressing to the Aftermarket Product Management team, rising through the ranks to become a Global Product Manager (Light Bulbs) for the company, overseeing a multi-million dollar operation.
“This is a very exciting challenge and I am pleased to be joining one of Hella's most successful aftermarket teams. I look forward to bringing my international experience to the team to further improve and develop our Behr Hella Service and Mann Filter customer relationships,” he said.
According to Hella Australia CEO Olavi Rantala, “We are delighted to welcome Tony and Sascha to the Hella Australia IAM team. We have selected two highly experienced people to join us in continuing our company’s strong success in aftermarket sales and product innovation for our Hella, Behr Hella Service and Mann Filter premium brands.“
