Border Express founder, Maxwell James Luff, has passed away.
Luff was a pioneer of Australian freight logistics, beginning his transport journey behind the wheel where he developed a deep respect for the people and communities which keep Australia moving.
He founded Border Express in 1981 with a clear vision built on reliability, strong relationships and a genuine people-first approach.
In his personal life, Luff was a passionate advocate for lifelong learning and opportunity.
He established the Max and Lynn Luff Scholarship with his wife, Lynn, which was a true reflection of his belief in education, personal growth and giving back to the industry and community which shaped him.
Just last week Luff was recognised in the 2026 Australia Day Honours – receiving a Medal of the Order of Australia (OAM) for his service to the road transport industry and to the community.
His award reflected a career of commitment to the road freight sector and community involvement, underscoring the often-sung efforts of those who keep goods moving across vast regional and metropolitan networks.
The VTA said his Australia Day honour acknowledges a remarkable legacy that has “shaped Australian road transport” and “inspired generations of industry participants”.
“A pioneering figure in Australian road freight, Mr Luff is best known as the founder of Border Express, building the company from humble beginnings into a nationally recognised transport operator,” the association said.
“His influence on the industry spans more than six decades and reflects a lifelong commitment to professionalism, safety and people.”
In 2011, Luff was named Australian Freight and Logistics Personality of the Year at the Victorian Transport Association’s Australian Freight Industry Awards.
This honour recognised his entrepreneurial success, leadership, integrity and enduring contribution to the freight and logistics sector.
Border Express acknowledged Luff’s passing in a statement online.
“Max leaves behind an enduring legacy – not just in the business he built, but in the values he lived by and the people he inspired along the way,” the company said.
“Our thoughts are with the Luff family and all who had the privilege of knowing and working with Max.
“He will be deeply missed and fondly remembered. Rest in peace Max.”
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