The launch of a 15,000sqm site in western Sydney ahead of the holidays has been announced by Woolworths.
Opened to meet growing demand for home delivery in western Sydney, the new multi-million dollar online Customer Fulfilment Centre in Lidcombe, NSW will offer customers spanning from Parramatta to Newtown and Bankstown to Lane Cove access to more than 20,000 extra delivery windows each week.
Equivalent in size to 12 Olympic swimming pools, the new Woolworths’ site is the largest online hub in Australia and will create up to 900 new jobs for personal shoppers.
Online sales increased by 100 per cent year on year between July and September 2020 for Woolworths and now account for eight per cent of total supermarket sales.
The Lidcombe fitout was completed by Australia’s retail specialists, Mainbrace Constructions and created around 300 jobs during construction.
The purpose-built facility has wider aisles and more shelf space than a standard supermarket, allowing personal shoppers to handpick orders from a range of around 20,000 products quickly, accurately and efficiently.
Over the past 12 months Woolworths Group, which employs 14,000 personnel in western Sydney, has invested what it said was tens of millions of dollars in new shopping centres, stores, renewals and online infrastructure across the region.
Woolworths Director of eCommerce, Annette Karantoni said more of the supermarket customer base was turning to online grocery delivery in the western Sydney area.
“To keep pace with demand, we’re investing in new online infrastructure to offer our customers more delivery windows and an even more reliable service,” she said.
“This is particularly important as we head into Christmas, when customers are busy and looking for ways to reclaim time with their loved ones.
“We’re delighted to welcome hundreds of new personal shoppers to Woolworths at our Lidcombe CFC. It’s a great example of retail innovation driving jobs growth in New South Wales.”
New South Wales Minister for Western Sydney, Stuart Ayres was pleased to see the largest online grocery hub in Australia established in his electorate.
“The NSW Government is focused on driving private sector job creation as a critical part of our COVID-19 recovery strategy. This site is a terrific example, which will deliver a welcome boost to local employment with 900 new jobs in the heart of western Sydney,” he said.
“It’s been an incredibly challenging year for supermarkets amid the global pandemic. As a government, we’ve focused on providing flexibility with curfews and trading hours to help supermarkets meet the essential needs of the community.”